Brumate

Creating the perfect product-launch video for BrüMate’s new BrüTank cooler meant getting creative with a start-up budget—and finding the perfect “beach” setting in the middle of Colorado. Our goal was to highlight the BrüTank’s durability and rugged design while capturing a young, energetic beach-party vibe high in the mountains.

Everything came together on a chilly fall day along the shore of Lake Granby. With a small, agile crew and Ronins in hand, we kept production smooth and nimble. Despite temperatures dipping into the 50s, we pushed through and captured a carefree day of lakeside fun, featuring our stylish 20-somethings enjoying sun, sand, and cold drinks from their BrüTank cooler.

PRODUCTION COMPANY: Neato Pictures DIRECTOR: Brandy Echery PRODUCER:  Brandy Echery