

Working with Amélie Company on the Lift the Label campaign has been incredibly rewarding. Over that last 6 plus years we have shared dozens of powerful stories and created print, social media and broadcast content to help break down the stigma around recovery and create a community of support.
We’ve traveled across the state, from cities to rural communities, bringing these stories to life. We have sat down to do intimate personal interviews and spent a day in the life of those who continue to find recovery from their addiction. We have battled weather and elements to capture visuals that honor their stories, their personalities, and their communities.
Jack, Saxon and Brian's story, and all those we’ve had the privilege to tell, help people struggling with addiction see themselves—and find hope in the possibility of recovery.
AGENCY: Amelie Company PRODUCTION COMPANY: Futuristic Films DIRECTOR: Frank Pickell AGENCY PRODUCER: Brandy Echery